Axia Growth vs. Brokers: Proprietary Deal Origination vs. Broker-Sourced Deal Flow

A side-by-side comparison for buy-side firms evaluating their deal sourcing mix.

Note: We're not suggesting you stop working with brokers. Broker relationships are valuable. This comparison helps you understand where proprietary origination fills gaps that broker-sourced deal flow can't.

The Best Firms Use Both

Proprietary origination and broker relationships aren't mutually exclusive. The most sophisticated buyers use both — brokers for quality listed assets, and proprietary outbound for the 80% of deals that never make it to market.