Proprietary deal flow for M&A
Most agencies charge a flat retainer and hope you don't ask too many questions. We built our pricing around the only metric that actually matters to your firm: qualified conversations with decision-makers who fit your criteria.
Every pricing model in deal sourcing puts the risk somewhere. The question is where, and whether that's fair.
All the risk is on you.
You pay the same amount whether you get 20 meetings or zero. The agency collects regardless of performance. If results slip, they still invoice. You carry the full downside while they collect a guaranteed check every month.
Common, but misaligned.
All the risk is on us.
We only get paid when a deal closes. That means we're betting on your ability to close, your timeline, and your honesty in reporting. We take on all the downside with no control over the outcome, and you get a partner focused on the back end of your deals instead of filling the front end.
Sounds fair. Misaligns incentives.
Risk is shared.
You pay for the results we can actually control: qualified meetings booked to your calendar with decision-makers who match your criteria. We own the sourcing, outreach, and qualification. You own the close. Both sides are accountable for what they can deliver.
How Axia works.
A qualified appointment means a scheduled conversation with a verified decision-maker at a company that matches your stated acquisition criteria. That's the deliverable. Everything below is how we get there.
Built from our own data sources, not scraped from the same databases your competitors use. Every company filtered to your criteria, every contact verified.
Coordinated email, phone, and direct outreach designed to get responses from people who ignore single-channel approaches.
Private IPs, warmed domains, and deliverability architecture that protects your reputation and lands in primary inboxes.
Every response is handled by a trained SDR who understands your criteria. You only take meetings with prospects who are actually worth your time.
You see every metric, every message, every response. No black box. Your data, your pipeline, your relationships.
Full legal compliance built into every campaign. No shortcuts that put your firm at risk.
Your tier is based on the revenue filter of the businesses you're targeting. 3 prepaid appointments at signing to align incentives from day one.
We only bill you when all four criteria are met. If the meeting doesn't qualify, you don't pay. Period.
Industry, revenue range, geography, and deal structure align with your stated buy box.
Verified business owner or C-level executive with authority to transact.
Not a polite deflection. The prospect has expressed real willingness to explore a conversation.
Prospect confirmed attendance through our verification sequence and showed up for the call.
| Retainer Agency | Axia Growth | |
|---|---|---|
| Pricing model | $3,000-$10,000/month flat fee | $350-$750 per qualified meeting |
| You pay when | The 1st of the month, regardless of results | A qualified meeting hits your calendar |
| Bad month? | You still pay the full retainer | No meetings = no bill |
| Incentive alignment | Agency gets paid either way | We only earn when we deliver |
| Annual cost (10 meetings/mo) | $36,000-$120,000 | $42,000-$90,000 (only for results) |
| Lock-in | 3-12 month contracts typical | 3 prepaid appointments, then pay as you go |
Our per-appointment model is the baseline. But we're not rigid about it.
For firms where there's a strong mutual fit (the right criteria, the right market, the right long-term alignment), we're open to structuring things differently. Hybrid models, volume commitments, multi-campaign pricing, portfolio-level partnerships.
The best partnerships aren't built on off-the-shelf pricing. They're built on aligned incentives. If the fit is right, we'll find a structure that works for both sides.
Pricing depends on your criteria, target market, and volume. Book a 30-minute call and we'll walk through what it looks like for your firm specifically.